UAE-based beauty products platform Powder Beauty secured an undisclosed pre-Series A funding round, led by women-focused investor Sophia Collective and a family office fund founded by the founders of Indian stock broker Zerodha, Wamda reported. The round also saw participation from several regional angel investors including Maha Taibah.

Where the money is going: The funding will be used to scale the startup’s operations in Saudi Arabia, launch new brands exclusive to the region, and expand its existing product lineup.

About the startup: Founded by Ayat Toufeeq (LinkedIn), Amina Grimen (LinkedIn), and Mariam Mossalli (LinkedIn) in 2018, Powder Beauty touts itself as the Middle East’s first female-owned and operated e-commerce platform to offer a range of clean, cruelty-free, and sustainable beauty brands.

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