Sign in
Three Emirati companies were named as the Middle East’s most valuable brands in London-based valuation consultancy firm Brand Finance ’s latest report (pdf).
Etisalat by e& — the telecom arm of e& Group — has secured the top spot as the Middle East’s strongest brand and the world’s strongest telecoms brand, with a AAA rating. The telco’s growth was driven by its expansion into new markets and its “strategic acquisitions.” The consultancy firm also named e& as the Middle East’s fastest-growing tech brand.
Abu Dhabi National Oil Company (Adnoc) was labeled the UAE’s most valuable brand and ranked as the Middle East’s second-most valuable brand, with a brand value of USD 15.2 bn, rising 7% y-o-y. Brand Finance attributed Adnoc’s increased brand valuation to its “decarbonisation and diversification efforts.”
PureHealth made its debut on the list in 2024 with a USD 434.2 mn brand value. The newcomer snagged the spot on the list on the back of its expansion last year, which included the firm’s AED 36.2 bn IPO on the ADX and an acquisition spree, which saw the firm purchase a USD 1.2 bn stake in UK-based Circle Health Group and a USD 1.8 bn stake in the US’ private healthcare group, Ardent Health Services. Three of PureHealth’s subsidiaries — Seha, Sheikh Shakhbout Medical City, and Daman — were crowned among UAE’s most valuable brands.
ICYMI- PureHealth subsidiary Seha purchased Minnesota-based Mayo Clinic’s 25% stake in Abu Dhabi hospital Sheikh Shakhbout Medical City in January for USD 150 mn.
