Private equity firm Aliph Capital acquired a 25% stake in Sanipex Group, a lifestyle product supplier, according to a press release (pdf). The investment — the size of which has not been disclosed — marks Aliph’s expansion into the lifestyle sector and follows its previous foray into the UAE’s pet retail market with the acquisition of The Pet Shop. Aliph’s CEO, Huda Al Lawati, and Managing Director, Gaurav Wadhwa, will take a seat on Sanipex’s board.

REMEMBER- Aliph Fund I, Aliph Capital’s first and only fund with a USD 250 mn target, secured an undisclosed investment from Saudi SME Bank’s VC arm, Saudi Venture Capital earlier this week.

ADVISORS- PwC Middle East served as the exclusive corporate finance M&A advisor to Sanipex Group for this transaction. Legal advisory support was provided by Clyde & Co for Sanipex Group and by Latham & Watkins for Aliph Capital.

About Aliph Capital: Founded in 2021, Aliph Capital specializes in mid-market and high-growth businesses in the GCC. The firm provides growth capital with an active ownership model that emphasizes sustainability and facilitates the transition to tech-enabled operations. We featured Al Luwati in My Morning Routine earlier this year, where she touched on the strategy of the firm and its future plans.

About Sanipex Group: Established in 1995 in Dubai, Sanipex Group offers a range of lifestyle products, including bathroom, kitchen, surface, lighting, and outdoor solutions. The company is known for its flagship brand, Bagnodesign, and has showrooms in Dubai, Abu Dhabi, and London, and a distribution network spanning over 30 countries. Sanipex also plans to expand into new product categories, including kitchen appliances and outdoor furniture, and is set to open additional showrooms in the UAE and Qatar, along with a new Design Center in Dubai’s Jumeirah Beach Road in 2025.

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