Alef Education + MetaMetrics JV Miqyas Al Dhad appoints general manager + Kekst CNC gets new head for UAE

Edtech firm Alef Education’s JV with MetaMetrics, the US developer of the Lexile Framework for Reading, Miqyas Al Dhad, appointed Eyad Darawsheh (LinkedIn) as its new general manager, according to a press release (pdf). Darawsheh served as the global head of B2G sales and strategic partnerships at Alef since 2022. Prior to that, he served as the managing director at Alpha Publishing and Smart Education for seven years. Miqyas Al Dhad is an initiative focused on boosting literacy among Arabic speakers in the Arab world.

Global strategic communications agency, Kekst CNC taps John Rynehart (LinkedIn) as director, head of UAE according to a press release. Prior to this role, Rynehart held the position of managing director at Seven Media and Four Agency Worldwide.