Adnoc retains second most valuable brand title, while e& gets crowned strongest MENA and African brand

Adnoc maintained its position as the second most valuable brand in the Middle East for 2024, trailing only behind Aramco, in UK-based brand valuation consultancy Brand Finance ’s most recent assessment. Adnoc climbed to the 128th place in 2024, up from 138th the previous year, on the back of a 7% y-o-y increase in brand value amounting to USD 15.2 bn.

Etisalat by e& also retained its position as the strongest telecoms brand in the world, and strongest brand in the Middle East and Africa, with a score of 89.4% in the Brand Strength Index, the report said.The telco’s parent firm, e&, climbed to the 177th position this year with a 15% y-o-y increase to record USD 17 bn in brand value, on the back of increased partnerships, and the engagement in events like the Formula 1 and COP28.