Qatar Airways lobbies to return attention to safety protocols with the help of Kevin Hart

Protocols, laughs, and Kevin Hart sass: Qatar Airways have released a new in-flight safety film starring their new global brand ambassador actor and comedian Kevin Hart in a bid to recapture passengers’ attention to essential safety information (watch, runtime: 7:25). “We are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices. We decided there was no better way to capture their attention than with their favourite celebrities and content creators,” Qatar Airways Group CEO Badr Mohammed Al-Meer said in a statement.

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Going global: In the safety video, Hart walks customers through safety protocols (while visiting some of the airline’s prime locations like Nairobi, Paris, and New York) with the help of some star power from model Rosie Huntington-Whiteley and popular content creators like Khaby Lame, Amal Jibawi, and Adam Waheed. The film will be available on select Qatar Airways from December and will be available on all aircraft by January 2025, the statement notes.