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Aramex to boost e-commerce fulfillment with OMS tool: UAE’s Aramex and Saudi supply chain and planning technologies startup Omniful have kicked off a strategic partnership to integrate Omniful’s advanced Order Management System (OMS) into Aramex operations, according to a statement (pdf) released on Thursday. A timeline for operational launch and an investment ticket for the agreement were not disclosed. OMS will begin rolling out in MENA before expanding to the US, Europe, and Asia, the statement said.
How will OMS help Aramex? Aramex will leverage OMS solutions to enhance operational efficiency through streamlining inventory, orders, and logistics data management in real time. Aramex will also apply OMS to integrate into marketplaces and brand websites globally to enable better dark store services, and flexible plug-and-play omnichannel integration into all e-commerce platforms and marketplaces to handle B2C and B2B market demands, Aramex Logistics Global DIrector Fadi Azzi said in the statement.
About Omniful: Founded in 2021, Omniful is a SaaS provider focused on retail technologies. With operations in KSA, the UAE, and India, the startup has raised USD 5.85 mn in seed round funding last December, which it plans to deploy to strengthen its position in existing markets, launch sales and marketing activities in new markets in the region, and ramp up technology development
