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African logistics start-up Logidoo has raised USD 1.5 mn in a seed-funding round, according to a press release. The round was led by a consortium of regional and African investment funds including Morocco’s Maroc Numeric Fund II, Tunisia’s 216 Capital, Kenya’s Gullit VC, Nigeria’s Founders Factory Africa, Egypt and Japan’s Sunny Side Venture Partners, and Morocco’s Kalys Ventures.
Where will the funds go? Logidoo will apply the funds to support its expansion strategy and establish franchises in five new African markets, namely Congo, Gambia, Guinea Conakry, Mali, and Mauritania, as part of a drive to facilitate exchanges and links within Africa’s mobility sector, the statement said.
Logidoo is also expanding its presence in MENA: Logidoo recently kicked off operations through a new subsidiary in Tunisia, expanding via its base in Casablanca, Morocco, Tunisian news outlet Challenge reported last week. Tunisia’s strategic location as a bridge between Africa and Europe, developed port and transport infrastructure, government incentives, and competitively-priced skilled labor motivated Logidoo’s choice to set up shop in Tunisia, Logidoo’s founder and CEO Tamsir Ousmane Traoré told the news outlet. Despite complexities posed by the country’s regulatory framework, Logidoo hopes to leverage local partnership to sidestep those challenges, Traoré added.
About Logidoo: Founded in 2020 by Senegalese logistics expert Tamsir Ousmane Traoré (LinkedIn) and 3PL (Third-Party Logistics) specialist Mohamed Alaoui, the startup describes itself as a “cross-border end-to-end 5PL,” and is based in Senegal, Morocco, Ivory Coast, and Tunisia. Logidoo has some 3k logistics providers on its roster and has completed upwards of 100k transactions with some 400 clients across 8 African countries. The startup looks to boost intra-African trade and cross-border logistics by establishing trade corridors that bridge the USD 130 to 170 bn infrastructure gap in the continent, the statement said.
