Local, regional, and international poultry players signed agreements worth a collective SAR 4 bn at the Middle East Poultry Expo, which kicked off yesterday, state news agency SPA reports. This is the “largest exhibition specialized in the poultry industry,” featuring some 207 exhibitors from 37 countries and over visitors from 54 countries, according to the expo’s page. The event wraps up today.

The market, by the numbers: Saudi is the Middle East and Africa’s top poultry producer and the third-largest consumer of poultry and meat products globally. The local industry hit a record high production level with 100 mn kilograms of poultry produced in February 2024.

Almarai had a busy day: Food and dairy giant Almarai inked several agreements at the event, including two with Swiss company Bühler to establish feed mills, one with Belgium’s Petersime to set up hatcheries, and another agreement with Germany’s Big Deutschmann to work together on supplying feed equipment to serve the sector.

Feed supply and hatcheries: Saudi Balady Poultry and Danish company Baader Food Processing agreed to set up a poultry processing plant with a maximum capacity of 25k chickens per hour. This is in addition to another agreement with China’s Famsun Group to establish a feed factory with a production capacity of 60 tons per hour. Assir Cooperative Poultry Processing Plant also signed an agreement with Canadian firm Jamesway for a 15k per hour poultry processing plant and local hatcheries.

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