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Our friends at Cenomi Retail are expanding to Uzbekistan, bringing eight franchise brands to Tashkent City Mall, they said in a disclosure to Tadawul. This is the eleventh international market of operation for Cenomi Group’s retail arm as it looks to bank on growing consumer consumption in a shift away from the traditional shopping patterns. There’s no publicly available information about the size of the investment.
Seven household brands: The move will see the retailer open stores in the Tashkent mall for 7 Inditex brands — Zara, Pull & Bear, Stradivarius, Massimo Dutti, Bershka, Oysho, and Zara Home. This is in addition to opening a Cinnabon store.
Cenomi Retail is the largest franchise retailer in the Kingdom and the only listed business of its type in the region. The retailer is currently active in 1.3k stores across 100 malls in 10 countries, with brands spanning womenswear, menswear, kids and baby, department stores, shoes and accessories and cosmetics. This is in addition to operating a number of restaurants and coffee shops including Subway and Cinnabon. The retailer’s Aleph brand is an Apple premium partner.
Focusing on champion brands: Cenomi retail wrapped up the strategic sale of subsidiary Innovative Outfit Trading last month, selling the franchise rights of 16 fashion brands to Abdullah Al Othaim Fashion in a bid to optimize operations by downsizing its brand portfolio and focusing on the most successful names
