Saudi travelers born between 1965 and 1980 (aka Gen X) are expected to spend USD 11 bn by 2028 in the outbound travel and tourism market in the GCC region, Zawya writes, citing a Research Nester report. That’s 41% of the Kingdom’s total market spend. Gen X travelers expected to spend USD 18 bn.

Our favorite destination is Europe: Saudi travelers bound to Europe are expected to account for USD 13.2 bn in travel and tourism market value in the GCC by 2028, up from USD 7.4 bn in 2019, according to the news outlet.

Saudi was the top destination for international travel inbound to the MENA region in 4Q 2023, topping the list for six consecutive months, according to Wego data.

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