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Small businesses in the local market are going digital to drive growth and competitiveness, with 99% of Saudi entrepreneurs viewing digitization as a key advantage, according to GoDaddy’s 2024 Global Entrepreneurship Survey. Nearly all respondents (97%) reported improved work processes on the back of digitization and 98% emphasized the importance of integrating online and offline sales.
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Where are digital solutions being leveraged? Popular digitization solutions include digital invoicing (used by 96% of Saudi entrepreneurs), customer service tools (96%), email notifications (93%), and CRM systems (61%),
Looking ahead: “Small business owners are preparing to further invest in digital solutions to drive growth. In 2024, 96% of Saudi entrepreneurs said they planned to increase their investment in online sales and marketing efforts,” according to the survey.
With great digitization comes the need for cybersecurity: While 92% feel prepared to handle cyberattacks using measures like antivirus software (69%) and data backups (63%), gaps remain in adopting advanced protections, such as firewalls (used by only 43%) and encryption (35%). Some 19% of small businesses impacted by cyberattacks reported significant effects.
