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Homegrown SaaS provider Reachware has secured USD 3 mn in a seed-funding round led by Sadu Capital’s early-stage fund, with participation from 500 Sanabil Investments and PIF-owned digital security firm Elm, according to a press release. Reachware offers tools for integrating customer relationship management (CRM), enterprise resource planning (ERP), and inventory management systems, while automating data entry and providing advanced real-time analytics.
The startup will use the investments to boost its presence in the GCC region, ramp up sales and marketing, and expand its product portfolio. “This includes hiring qualified talent, exploring AI and machine learning technologies to enhance its offerings, and improving its partnership program,” the statement reads.
Meet Reachware: Established in 2021 by Maysarah Mechaal (LinkedIn) and Hamza Abusitta (LinkedIn), the outfit has so far signed up more than 300 clients from the retail, manufacturing, financial services, hospitality, and e-commerce sectors.
