PIF’s Saudi Entertainment Ventures (Seven) awarded a SAR 1.3 contract to Alfanar Projects to develop a 60k sqm entertainment destination in Jazan, according to a press release. The project will have a total built-up area of 73k sqm, and will be designed by US-based architecture firm Gensler. The timeline wasn’t disclosed.

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Seven is investing SAR 50 bn to build 21 entertainment destinations in 14 cities nationwide. It unveiled its first entertainment destination in Abha’s Aseer province in November last year.

REMEMBER- Seven was added to the portfolio of Qiddiya Investment Company, a wholly-owned subsidiary of the Public Investment Fund (PIF), earlier in May to “achieve integration between the two company’s activities in the [entertainment] sector.” Qiddiya, a USD multi-bn development, aims to become the world’s largest entertainment hub.

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