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Nice One Beauty Digital Marketing Company priced its Tadawul IPO at SAR 35 per share, after its institutional offering was 139.4x covered, according to a statement (pdf). The final pricing will see Nice One raise SAR 1.2 bn in proceeds, and gives it an implied market cap of SAR 4 bn at listing, according to EnterpriseAM calculations.
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REFRESHER- Nice One is taking a 31.% stake to Tadawul’s main market. The cosmetics company secured cornerstone investments for 4.3 mn of the shares on offer earlier this month.
Use of proceeds: Selling shareholders will cover SAR 53.4 mn of the IPO’s expenses, with net proceeds distributed pro rata. The company will supplement these with loans and cashflows, allocating 35-45% to working capital, branding, and sales, 15-25% to logistics and technical upgrades, and 35-45% to potential M&A transactions.
What’s next? The two-day retail subscription begins next Tuesday, 24 December, with investors eligible for up to 10% of the shares, subject to demand. Each retail investor can subscribe to a maximum of 250k shares, and a minimum of 10 shares.
ADVISORS- Our friends at EFG Hermes are acting as financial advisor, bookrunner, and underwriter on the transaction, alongside SNB Capital, which is quarterbacking the transaction as lead manager. Baker McKenzie will provide counsel to the issuer, while PwC will serve as financial due diligence advisor.
