Sign in
Magrabi Retail Group and Rivoli Vision merge, eyeing regional expansion: Regional eyewear retailer Magrabi and Dubai-based lifestyle retailer Rivoli Group’s eyewear unit Rivoli vision agreed to merge in a transaction that will see them consolidate some 290 locations across seven Middle East countries by the end of the year, according to a statement. Completion of the transaction is still pending commercial and regulatory approvals, the statement said.
(** Tap or click the headline above to read this story with all of the links to our background and outside sources.)
About the companies: Rivoli operates 89 branches across the UAE, Qatar, Oman, and Bahrain, while Magrabi, a regional player with over 200 branches across the region, also operates a manufacturing facility in Dubai, with offices across the UAE, Saudi Arabia, and Egypt.
Timelines and targets: The merged entity expects to achieve double-digit revenue and EBITDA growth between 2025 and 2027, Magrabi Retail Group CEO Yasser Taher tells Arab News. Digital sales are projected to grow 50% annually during this period. The integration process is set to be completed within 15 months, while full synergy realization is expected within 24 months.
A move to boost supply chain efficiency + digitization: “The scale of the new entity will enable higher investment into supply chain automation, including further investment in our manufacturing facilities, warehouse operations, our central glazing lab network, and last-mile delivery fulfillment,” Magrabi Chairman Amin Magrabi told the publication. The merger’s investment strategy focuses on enhancing customer experience via digital transformation, with Magrabi already investing over USD 26.6 mn annually in store upgrades and digital platforms. The planned implementation of a Headless Online Platform will further enable omnichannel customer engagement.
