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Ford Middle East has appointed Ravi Ravichandran (LinkedIn) as its new president, according to a statement. Ravichandran will spearhead the company’s regional EV rollout strategy with a 2025 launch target. He has over two decades of experience across the automotive sector in China, India, Africa, and the Middle East and previously served as Ford’s Managing and Executive Director for Middle East operations.
Ford has a new UAE distribution center: The automaker has broken ground on a consolidated storage and distribution center in the Dubai Logistics District, which will span over 41k square meters. Ford expects to kick off operations in 2025.
REMEMBER- The company’s EV arm has been struggling: Back in October, Ford CFO John Lawler said the company would postpone about USD 12 bn in investments in its EV manufacturing capacity due to a slump in demand. Ford’s EV business unit, Model e, lost USD 1.3 bn on an operating basis in 3Q 2023, roughly double the losses recorded in 2022.
